Quoted in Fox Small Business

It’s always exciting to see your name in “lights.”  And by “lights,” I mean the press from a national outlet’s website.

This past week, the Fox Small Business article I had been interviewed for back in July was published.   (Yes, July!  True patience on my part while natural disaster stories trumped this article.)  The topic: what every small business needs to know about making their sponsorship dollars work for them.

The article discusses what makes an event “sponsor-worthy,” what a small business should do to take full advantage of their sponsorship dollars, how to examine ROI and more.

Others have asked me how I came across the lead.  Although I do have a few fabulous writer friends with national credits behind them (like Sarah and Ashley, for instance), this article in particular was completed thanks to the free press lead service HARO. (Want more information on HARO?  See my previous blog post here.)

I follow them daily, or three times each day, as the each e-mail comes out, and make sure to not only comb each lead for possible ways to integrate The Leone Company, but also make a habit out of sending along leads to clients, friends and peers.

When a strong fit comes up, I make a point to send my complete input along to the writer, pitching them only the story they’ve noted.  If they want more information, they’ll be sure to ask.

Let me know your thoughts in the comments section below. What do YOU think makes an event worthy of sponsorship?  What pitch story makes you proud?

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Months ago, Geben Communication’s Heather Whaling (@prtini) introduced me to a listserv that I’ve come to love.  “Help a Reporter Out,” known as HARO, is a site that allows journalists, bloggers and authors to connect with sources for particular stories, deliverying the leads directly to your Inbox. Deadline driven, this site, when used properly, can work PR magic for you, your organization, or your clients.

Sign up.  Stat. 

Then, check out a few tips on the best ways to use HARO effectively to make sure your pitch is heard.  Although lots of great sites offer them, a few of my favorites are by Heather herself, here, and another by Costa Devault’s Doreen Overstreet (@DoreenO), here.