Quoted in Fox Small Business

It’s always exciting to see your name in “lights.”  And by “lights,” I mean the press from a national outlet’s website.

This past week, the Fox Small Business article I had been interviewed for back in July was published.   (Yes, July!  True patience on my part while natural disaster stories trumped this article.)  The topic: what every small business needs to know about making their sponsorship dollars work for them.

The article discusses what makes an event “sponsor-worthy,” what a small business should do to take full advantage of their sponsorship dollars, how to examine ROI and more.

Others have asked me how I came across the lead.  Although I do have a few fabulous writer friends with national credits behind them (like Sarah and Ashley, for instance), this article in particular was completed thanks to the free press lead service HARO. (Want more information on HARO?  See my previous blog post here.)

I follow them daily, or three times each day, as the each e-mail comes out, and make sure to not only comb each lead for possible ways to integrate The Leone Company, but also make a habit out of sending along leads to clients, friends and peers.

When a strong fit comes up, I make a point to send my complete input along to the writer, pitching them only the story they’ve noted.  If they want more information, they’ll be sure to ask.

Let me know your thoughts in the comments section below. What do YOU think makes an event worthy of sponsorship?  What pitch story makes you proud?

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TED Talks and Morgan Spurlock: The Business of Product Placement

If you’re on either side of the table, as a marketing professional being pitched a sponsorship or as an organization seeking out potential partners, check out Morgan Spurlock: The Greatest TED Talk Ever Sold (see the trailer above), which carefully covers the world and making of and, POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD.  (Hey, they paid for the rights… POM WONDERFUL deserves the credit!)

For the past 2 1/2 years, I’ve been in the sponsorship world for, yes, a film festival.  We’ve had the “Nestle CRANBERRY Raisinets Audience Awards” and the “AirTran Airways Audience Awards.”  We’ve had “Olive Garden Italian Cinema Night.”  We’ve had “Peroni and Popcorn: A Hitchcock Happy Hour.”  (Okay, for that one, I have to admit that our Director of Operations loves alliteration.)  In all of our press releases, we make sure to state, “…the Florida Film Festival, sponsored by Full Sail University…”

So, what better way to combine my interest in naming rights, the film industry and my passion for continuing education?  Last night, as we watched the TED Talk, I laughed, knowingly and with much appreciation, as Spurlock told of his journey approaching potential sponsor after potential sponsor.  Sometimes, you know exactly how you’re able to garner attention for the company.  Sometimes, you have a vague idea and have to hope the person on the other side of the table is receptive and responsive enough to meet your “science fiction” ideas halfway.  (Like, say, offering each person you interview Ban deodorant to calm potential nerve-induced perspiration).

But I ask you, what is the greatest sponsorship relationship you’ve ever experienced?