I’m a big fan of repurposing content. You might notice that I often link one blog post to another. Call it lazy; I call it smart :)
So when one of my fantastic clients recently asked me to come up with a step-by-step LinkedIn guide for her, I noticed, as I was hitting “send,” that this is a topic I get asked about quite often. My father’s mastered the art of utilizing the social media site for our other business, The Best Medical Business Solutions, and I’ve even taken a few tips from him. We’ve used LinkedIn to meet conference organizers, share bits of wisdom and, at times, the tool has even landed us new clients.
Looking to get started… or better utilize your static profile? Keep reading.
#1- Build out your profile. First, before looking to connect with other groups and individuals, build out your profile. Include all relevant information, just as you would a resume. Past jobs and bullet points about what you did, awards you’ve won, information under “Interests,” and your education. Include information under “Background” to whatever degree you’d like as well. (If you need an example, take a look at my page: www.linkedin.com/in/marashorr)